TV Ad Production Script

 TELEVISION ADVERTISEMENT PRODUCTION SCRIPT

Title: Mineral UV Filters SPF + Antioxidant Serum Foundation Client: The Ordinary
Length: 60 seconds
Air Dates: July 20th - September 24

WS- A dark, blank studio backdrop. Simulated sunrise and sunset spotlight pattern passes over product while panning in.	MUSIC “SUNRISE, SUNSET” BY RAY CONIFF AND THE SINGERS (SHORTENED/ALTERED VERSION) PLAYS LYRICS [ARTIST, sung] Sunrise, sunset Sunrise, sunset Swiftly flow the days
CU- Product name “Mineral UV Filters SPF + Antioxidant Serum Foundation” is now visible, placed on a blank table form as the simulated sun spotlight goes over it.	Seedlings turn overnight to sunflowers Blossoming even as we gaze
MS- The static product is picked up by a hand and pulled away.	Sunrise, sunset Sunrise, sunset
CU- A slow-motion opening, dispensation, and swatch of the product is performed on the back of the model’s hand.	Swiftly fly the years
CU- The model blends the product onto her cheek in an illuminated and effortless swipe.	One season following another
MS- Vibrant hues of blue, pink, and yellow have	Laden with happiness and tears

replaced the single spotlight. The light appears slowly onto the model as she looks to the source and sets the product back on the table.	MUSIC FADES AND INSTRUMENTAL PLAYS IN THE BACKGROUND- GRADUAL FADE ANNOUNCER Daily application of SPF supports the skin's response to UV radiation and saves you from years of visible damage.
MS- The model walks towards the source and leaves the frame.	Whether you are indoors and outdoors
MS- The product is static as the light from a door opening off-camera fills the studio room full of the vibrant colors. It is implied that the model has opened the door and left the room.
CU PAN TO MS- The product is illuminated with the bright colors that paint the frame introducing more cool-toned hues of blue and purple as if time is passing and the sun is now setting.	Clinically formulated with integrity and infused with minerals and antioxidants, The Ordinary’s Mineral UV Filters SPF + Antioxidant Serum Foundation does just that. Hydration, protection, and a lightweight, naturally pigmented look to the skin.
CHYRON: The scene overlays with a blurred gradient.	From sunrise until sunset.
The Ordinary’s logo appears across the frame with its website URL “theordinary.deciem.com” below it. FADE TO BLACK AT :60

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