TV Promotion Production Script

 TELEVISION PROMOTION PRODUCTION SCRIPT

Title: Mineral UV Filters SPF + Antioxidant Serum Foundation Giveaway Client: The Ordinary
Length: 30 seconds
Air Dates: Until September 7th at 12:00 a.m.

WS- A bright, animated sun with the product appears. The rays of the sun shine brightly to illuminate the product and frame it while rocking back and forth.	MUSIC (Bouncy mood music. Establish, then under.) ANNOUNCER Glow, glow, glow!
MS- The product shifts to the side revealing a face on the sun. The face winks its eye.	Show off your glow.
MS- A model standing under the sun reaches for the product and applies it to her face. Animated glows and sparkle effects surround her.	Daily protection from the sun is essential for happy, healthy skin.
CU- Of the product packaging in the model’s hand.	Because of this, we are giving away an entire year’s supply of The Ordinary’s Mineral UV Filters SPF + Antioxidant Serum Foundation.
CHYRON: Yellow backdrop fills the frame and the text of step one is displayed.	Here how: Step one- apply your makeup using our serum foundation. Step two- show us your glow by uploading a photo of your look to Instagram with the hashtag
Yellow backdrop continues to fill the frame and the text of step two is displayed.	Step two- show us your glow by uploading a photo of your look to Instagram with the hashtag #myordinaryglow.

Yellow backdrop continues to fill the frame and the text of step three is displayed.	Step three- wait that is it! We will find you and DM the winner to claim their year supply of coverage that cares.
The Ordinary’s logo appears across the frame with its Instagram handle “@deciem” below it. FADE TO BLACK AT :30	What are you waiting for? Glow! Giveaway ends September 8th. MUSIC FADES AT :20

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