News Release

To: SarahHReports@allure.com

Subject: The Ordinary Consumer-Based Product Expansion Online Event

The Ordinary. News Release

For Immediate Release

June 9, 2021     

The Ordinary Invites Consumer Collaboration for New Collection Through Virtual Live Event

The Ordinary is in the works to expand its functional beauty selection with the help and input of its devoted consumers. A collaborative event will be held virtually on DECIEM’s YouTube channel on Thursday, July 22nd, at 8:00 pm EST. The live stream will be interactive and informational with curated content to give viewers an inside look and a chance to share their ideas. 

The event will be hosted and lead by a team of DECIEM’s capable research and development associates. The main segment will include a survey in which viewers will have the opportunity to share their needs and requests for new and products with the team. 

Co-Founder, Nicola Kilner, stated “Our clientele are the very heart of everything we create. Once our customers become familiar with our formulas, they are able to find what is best for their individual needs, and in turn, we are able to create a harmonious collaboration”. She plans to create an exclusive line that embraces this thought with the findings of feedback that is received from the event. 

Supplementary to the survey segment, other activities will include quizzes, product profiles, tutorials, Q&As, and plenty of chances to win free products. 

The live stream video recording will be accessible to view on DECIEM’s YouTube channel once the event has ended. A link to the main survey will remain open for consumer entries until the following weekend. 

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Kaylee McElle Smith

Public Relations Coordinator

(555) 114-5813 

kay.mcelle@gmail.com