Client Rationale

The Ordinary

The client I have chosen to represent is one of DECIEM’S novelty skincare brands, The Ordinary. This brand stands out to me amongst the others in the dynamic beauty industry because of its commitment to simplicity and integrity. Although it is still relatively new, The Ordinary has been experiencing massive growth and positive attention for the past few years. I came across this brand in the spring of 2020 as it was currently a popular topic across social media platforms. I have since thoroughly enjoyed trying out their wide range of unique and affordable products for myself. 

Additionally, I appreciate The Ordinary’s dedication to advocating for clean beauty by refraining from using harmful ingredients and animal testing. I admire the brand for its innovation in functional beauty and recognize its potential for further growth across multiple mediums. I would love to be a part of this development and am an excellent fit as my skill set is most ideal for their needs. My strengths in organization, attention to detail, and creativity are suitable for maintaining the integrity and established look of The Ordinary while elevating its universal brand presence.